IAD4AD is a ten-year campaign (2023 to 2033). Each year, we evaluate it under our Monitoring, Evaluation and Learning (MEL) Framework to learn what works and to share what the campaign achieves.

What we measure

  • Visibility: Where did the campaign reach, and who took part?
  • Awareness: Did people come to see disaster deaths as avoidable?
  • Message adoption: Do people remember and use “Disaster Deaths Are Avoidable”?

[MEL Framework (PDF File)]

Reports