The 2026 International Awareness Day for Avoidable Deaths (IAD4AD) was the first campaign to be reviewed under the IAD4AD Monitoring, Evaluation and Learning (MEL) Framework. This report brings together what Regional Coordinators and campaigners around the world reported after marking the day, and looks back over three years of the campaign from 2024 to 2026.
We would like to thank every Regional Coordinator, advisor, affiliate and volunteer who took time to share their data and reflections. This report was built from your submissions.
[Download the full report (PDF)]
Key findings
Reach across three years
Between 2024 and 2026, the campaign delivered 129 activities in 31 countries and directly engaged more than 4,000 participants. In 2026, 33 activities took place in 17 countries across four continents.
From one-off events to ongoing engagement
In 8 of the 13 activities that reported data, campaigners were building on work from previous years. Odisha in India, for example, has worked with the same rural school community on snakebite awareness for three consecutive years.
Awareness of indirect deaths and missing persons
Before their events, campaigners in 1 of 13 activities reported that participants already knew about indirect disaster deaths and missing persons. After the events, this rose to 8 of 13 activities, and no activity reported participants with no knowledge.
“Disaster Deaths Are Avoidable”
Among the six activities that focused on the campaign slogan, campaigners in only one reported prior awareness among participants. After the events, all six reported that participants could recall the slogan.
What worked
Storytelling, survivor and youth-led narratives, practical demonstrations such as CPR and first aid, and scenarios linked to local risks were the approaches campaigners found most effective.
What we need to strengthen
Most activities took place in urban and semi-urban settings, and engaging government officials remains difficult for many campaigners. Campaigners also told us they need follow-up resources so that awareness can develop into lasting knowledge and action.